In recent years, YouTube sensation Jimmy Donaldson, better known as MrBeast, has expanded his brand far beyond viral videos and philanthropy. One of his most ambitious ventures is Mr Beast Chocolate, officially branded under his company Feastables. Launched in early 2022, Feastables quickly became a talking point not only among MrBeast’s massive fan base but also within the snack and candy industry. Combining marketing genius, high-quality ingredients, and clever product positioning, Mr Beast Chocolate has managed to capture attention in a crowded marketplace.
This article provides a detailed exploration of Mr Beast Chocolate—its origins, flavors, price points, availability in the USA, consumer opinions, and its place in the confectionery market.
The Origin of Mr Beast Chocolate
MrBeast has long been recognized as one of the most innovative content creators in the digital world. With over 200 million subscribers on YouTube, he turned his influence into business opportunities. In 2022, he officially launched Feastables, his food brand, starting with chocolate bars marketed as MrBeast Bars.
The brand was positioned around three major selling points:
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Simple Ingredients – The chocolate bars were advertised as containing fewer, cleaner ingredients compared to mainstream candy.
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Health-Conscious Appeal – MrBeast emphasized that the bars avoided artificial additives, making them seem healthier than traditional chocolate.
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Interactive Marketing – True to MrBeast’s brand, the launch included giveaways, contests, and even a golden-ticket-style promotion reminiscent of Willy Wonka.
From the beginning, Mr Beast Chocolate was not just about selling candy—it was about creating a community experience around a product.
Evolution of Feastables and Brand Adjustments
Initially, the chocolate bars were sold under the name “MrBeast Bar.” However, in 2024, the company transitioned into broader branding under Feastables, allowing for expansion into snacks beyond chocolate, such as cookies and gummies.
Despite some legal issues, particularly surrounding the “Deez Nutz” flavor name, the rebrand solidified Feastables as more than just a YouTuber product. It became a legitimate competitor in the snack food industry, even managing to get shelf space in major U.S. retailers like Walmart and Target.
Flavors of Mr Beast Chocolate
Feastables has released a variety of chocolate flavors since its launch. Some of the most popular include:
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Original Chocolate (Dark Chocolate) – The flagship bar, made with minimal ingredients.
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Milk Chocolate – A creamy, smoother option for traditional chocolate lovers.
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Cookies & Creme – A fan favorite, offering a crunchy twist with cookie pieces.
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Peanut Butter – Known as one of the pricier options, with a richer nutty taste.
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Deez Nutz – A peanut butter and chocolate blend, though the name drew mixed reactions.
This variety has allowed Feastables to compete with established candy bar brands like Hershey’s and Reese’s while maintaining a “better-for-you” image.
Mr Beast Chocolate Price in the USA
Pricing is one of the most discussed aspects of Mr Beast Chocolate. Consumers often compare it to other well-known brands, noticing that Feastables tends to be slightly more expensive.
Official Feastables Website Prices
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Snack-Size Variety Bag (28 bars) – $10.59
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King-Size 10-Pack Bars – $29.99 (Cookies & Creme, Milk Chocolate, Dark Chocolate)
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Peanut Butter King-Size 10-Pack – $34.99
Retail Store Prices (Walmart & Target)
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Walmart Dark Chocolate (2.1 oz / 60g) – $2.57
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Target Milk Chocolate King-Size (60g) – $2.59
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Average Single Bar Price – Around $2.50–$3
Consumer Insights
On Reddit and social platforms, many fans note that single bars feel expensive compared to Hershey’s or KitKat. However, buying in bundles through the official Feastables website often offers better value.
Why is Mr Beast Chocolate More Expensive?
There are several reasons behind the pricing of Feastables products:
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Quality of Ingredients – Fewer additives, more natural cocoa, and better sourcing often mean higher production costs.
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Marketing Costs – MrBeast’s giveaways, branding campaigns, and large-scale promotions come with significant expenses.
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Production and Tariffs – Rising cocoa prices and import tariffs in the U.S. have forced brands like Feastables to explore manufacturing abroad, which can affect final retail prices.
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Celebrity Branding – Like many influencer products, a portion of the price reflects the brand name attached to it.
Availability of Mr Beast Chocolate in the USA
Today, Feastables products are widely available across the United States. You can find them:
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On the official Feastables.com store.
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At major retail chains such as Walmart, Target, and 7-Eleven.
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Online marketplaces like Amazon, though prices may vary.
Distribution continues to grow, and MrBeast has expressed ambitions to expand Feastables into global markets.
Consumer Reception
Reception of Mr Beast Chocolate has been mixed but generally positive:
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Positive Feedback: Many fans praise the simple ingredients, unique flavors, and collectible nature of the bars. Supporters also enjoy being part of MrBeast’s brand story.
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Negative Feedback: Some criticize the higher price compared to competitors and claim the taste is not vastly superior to cheaper chocolate bars.
Nonetheless, Feastables continues to sell strongly, leveraging MrBeast’s massive influence and constant media presence.
Marketing Genius Behind Mr Beast Chocolate
MrBeast’s strategy relies on blending entertainment with consumerism. Instead of just selling a chocolate bar, he creates challenges, giveaways, and viral marketing stunts that make purchasing an interactive experience.
For example, the launch of Feastables included a “MrBeast Chocolate Factory Giveaway”, where fans who bought bars could enter to win prizes. This approach mirrors the classic Willy Wonka narrative while fitting perfectly into MrBeast’s signature philanthropic style.
Impact on the Candy Industry
The rise of Mr Beast Chocolate has sent ripples through the confectionery market. Traditional companies like Hershey’s and Mars now face competition not just from other food manufacturers but also from influencers with direct fan loyalty.
The success of Feastables has shown that:
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Branding tied to internet personalities can drive real-world sales.
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Younger consumers are open to trying influencer-backed products.
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Marketing via social media can rival traditional advertising.
Future of Mr Beast Chocolate
Looking ahead, Feastables is expected to expand its product range further. Potential future developments include:
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Seasonal limited-edition chocolate flavors.
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Expansion into global markets beyond the U.S.
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Increased focus on sustainability in packaging and sourcing.
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Possible collaborations with other celebrities or brands.
If the current momentum continues, Mr Beast Chocolate could become a household name on par with iconic candy brands.
Conclusion
Mr Beast Chocolate is more than just candy—it is a cultural product born out of internet influence, innovative marketing, and consumer curiosity. With prices in the USA ranging from $2.57 for single bars to $34.99 for bulk packs, Feastables has positioned itself as a slightly premium option in the chocolate market.
Despite mixed reviews on taste and price, the brand’s success shows the power of blending entertainment with consumer products. Whether Feastables becomes a long-term industry disruptor or simply a fan-driven phenomenon, one thing is clear: MrBeast has once again proven his ability to turn influence into impact.
As the story of Feastables continues, fans and consumers alike will be watching closely. For more detailed insights into trends like this, visit The Globe Gist.
1. What is Mr Beast Chocolate?
Mr Beast Chocolate, officially sold under the brand Feastables, is a line of chocolate bars created by YouTube star MrBeast. It emphasizes simple, natural ingredients and comes in multiple flavors.
2. Who makes Mr Beast Chocolate?
Mr Beast Chocolate is produced by Feastables, a food brand launched by Jimmy Donaldson (MrBeast) in 2022.
3. What flavors of Mr Beast Chocolate are available?
Popular flavors include Original Dark Chocolate, Milk Chocolate, Cookies & Creme, Peanut Butter, and the fan-favorite Deez Nutz bar.
4. How much does Mr Beast Chocolate cost in the USA?
Prices vary, but generally: single bars cost around $2.57–$3, while 10-packs are about $29.99–$34.99. Bulk snack-size packs can be found for $10.59.
5. Where can I buy Mr Beast Chocolate in the USA?
You can purchase Feastables products at major retailers like Walmart, Target, and online at Feastables.com or Amazon.
6. Is Mr Beast Chocolate healthier than regular chocolate?
Feastables bars are marketed as having fewer ingredients and no artificial additives, making them a “cleaner” option compared to traditional chocolate bars.
7. Why is Mr Beast Chocolate more expensive than other brands?
The higher price is due to quality ingredients, celebrity branding, unique marketing campaigns, and higher production costs tied to cocoa sourcing and tariffs.
8. Does Mr Beast Chocolate taste good?
Taste is subjective, but many fans say the bars are smooth and enjoyable, while critics argue the flavor is not significantly better than cheaper alternatives.
9. Is Mr Beast Chocolate available outside the USA?
Currently, Feastables is most widely available in the USA, but the brand has plans to expand into international markets.
10. Why did MrBeast create Feastables?
MrBeast launched Feastables to build a long-term business beyond YouTube while offering a fun, engaging product tied to his signature marketing style.
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